What Are People Searching 2025

Top 100 YouTube Searches Worldwide (Updated March 2025)

YouTube

1. Music Videos
2. How-to Tutorials
3. Product Reviews
4. Gaming Walkthroughs
5. Vlogs
6. Fitness Workouts
7. Cooking Recipes
8. Film and TV Trailers
9. News Clips
10. Educational Content
11. Unboxing Videos
12. Comedy Sketches
13. Makeup Tutorials
14. Travel Vlogs
15. DIY Projects
16. Motivational Talks
17. Technology Reviews
18. Health Advice
19. Life Hacks
20. Meditation Guides
21. Documentary Films
22. Pet Videos
23. Fashion Hauls
24. ASMR
25. Storytime Videos
26. Book Summaries
27. Animated Shorts
28. Interviews
29. Music Covers
30. Language Learning
31. Science Experiments
32. Parody Videos
33. Myth Busting
34. Career Advice
35. Photography Tips
36. Home Improvement
37. Gardening Tips
38. Investment Advice
39. Historical Documentaries
40. Car Reviews
41. Motivation Monday
42. Yoga Practices
43. Guided Journeys
44. Sports Highlights
45. Destress Tips
46. Fitness Challenges
47. Entrepreneurship Tips
48. Art Tutorials
49. Paranormal Documentaries
50. Top 10 Lists
    

Google

1. Weather Forecasts
2. News Updates
3. Health Symptoms
4. Cooking Recipes
5. How-to Guides
6. Celebrity News
7. Movie Times
8. Restaurant Recommendations
9. Travel Tips
10. Historical Events
11. Popular Songs
12. Famous Quotes
13. Sports Scores
14. Academic Research
15. Medical Advice
16. Currency Exchange Rates
17. Real Estate Listings
18. Job Openings
19. New Technology
20. Holiday Destinations
21. Gardening Tips
22. Fitness Workouts
23. Virtual Tours
24. Business News
25. Scientific Discoveries
26. Space Exploration
27. Political News
28. Language Translators
29. Cultural Festivals
30. Home Decor Ideas
31. Wedding Planning
32. Parenting Tips
33. Environmental News
34. Virtual Events
35. Makeup Trends
36. Mental Health Resources
37. Fashion Tips
38. Travel Restrictions
39. DIY Craft Ideas
40. Pet Care Advice
41. Educational Resources
42. Book Recommendations
43. Art Exhibitions
44. Social Media Trends
45. Online Courses
46. Renewable Energy
47. Cryptocurrency Updates
48. Food Delivery Options
49. Historical Sites
50. Financial Planning
    

These compilations are designed to help creators and marketers align their content strategies with current interests and trends, leveraging the popularity of YouTube and Google searches to optimize reach and engagement.

What Is The Most Searched Thing On YouTube?

According to recent data, ASMR is the most searched term on YouTube, with 48 million searches, showcasing its massive popularity for relaxation and sensory content.



Following ASMR, Kendrick Lamar ranks second with 26 million searches each, reflecting his strong influence in the music industry. Other highly searched terms include karaoke, Trump, and song, each with 22 million searches, indicating user interest in music and current events. The term ‘apt’ also makes the list with 21 million searches, though its context may vary based on user intent.

Top 100 YouTube Searches in USA (Updated March 2025)

As of February 2024, YouTube videos appear on SERPs with over 791.3 million search queries in the United States alone. This shows a clear demand for the platform and its content. A look at American users’ search queries, and you see diverse preferences, from entertainment to education. Get a glimpse at the trending keywords on YouTube for the region to understand this diversity better:

What Is The Most Searched Thing On YouTube in USA?

As of 2025, the most searched term on YouTube in the United States is ASMR, with 30 million searches, highlighting its continued dominance in relaxation and sensory content. Following ASMR, Kendrick Lamar ranks second with 17 million searches, reflecting his strong musical influence. Other top searches include ‘song’ (15M), ‘music’ (14M), ‘Trump’ (14M), and ‘MrBeast’ (14M), showcasing user interest in entertainment, politics, and popular creators. The data confirms YouTube’s role as a go-to platform for diverse content, catering to music lovers, political discussions, and viral sensations.

Top 50 YouTube Searches in India

India has the highest number of YouTube users in the world, with over 462 million accounts. Considering the vast diversity in languages and cultures within this region, it will be reflected in their user preferences on the platform. To know more about India’s most searched topics on YouTube, check out the following list:

Top YouTube search queries worldwide

The latest data on YouTube search trends reveals that the most sought-after term is “song,” with a search index of 100, indicating its immense popularity among users. Following closely is “movie,” which holds a search index of 68, reflecting a strong interest in cinematic content. Other notable searches include variations of music-related terms such as “video” (44), “songs” (35), and “dj” (23), showcasing the platform’s focus on audio and performance content.

YouTube Users Growth from 2010 to 2023

YEAR USERS GROWTH %

2010 0.2 billion

2011 0.5 billion 1.50

2012 0.7 billion 2.50

2013 1 billion 4.00

2014 1.1 billion 4.50

2015 1.3 billion 5.50

2016 1.5 billion 6.50

2017 1.6 billion 7.00

2018 1.8 billion 8.00

2019 2 billion 9.00

2020 2.3 billion 10.50

2021 2.5 billion 11.50

2022 2.6 billion 12.00

2023 2.7 billion 12.50

Resource

YouTube Demographics Worldwide

Gender Distribution (Worldwide)

• Male Users: 53.9% of worldwide YouTube users are male.
• Female Users: 46.1% of worldwide YouTube users are female.

YouTube Usage Among U.S. Adults

• Overall Usage: 81% of U.S. adults use YouTube.
• Male Adults: 82% of U.S. male adults use YouTube.
• Female Adults: 80% of U.S. female adults use YouTube.

Age-Based YouTube Usage in the U.S.

• 18-29 Years Old: 95% of U.S. adults aged 18-29 use YouTube.
• 30-49 Years Old: 91% of U.S. adults aged 30-49 use YouTube.
• 65+ Years Old: 49% of U.S. adults aged 65 and older use YouTube.

User Engagement

• Daily Visits: 62% of U.S. YouTube users report visiting the site daily.
• Millennials Binge-Watching: 37% of Millennials aged 18-34 binge-watch YouTube daily.

Global Reach

• Availability: YouTube services are available in more than 100 nations.
  

Top video marketing platforms: 10 most popular

No.Video Marketing PlatformPercentage of Marketers using them

1. YouTube90%
   
2. Facebook86%
   
3. Instagram79%
   
4. LinkedIn76%
   
5. Webinar70%
   
6. X (Twitter)69%
   
7. Tik Tok69%
   
8. Facebook Live68%
   
9. Interactive video65%
   
10. Snapchat57%

In 2024, YouTube stands out as the leading video marketing platform, utilized by 90% of marketers. 

Following closely is Facebook, with 86% of brands incorporating it into their strategies. 

Instagram and LinkedIn also feature prominently, with 79% and 76% of marketers using these platforms, respectively.

Resource

Most effective video marketing channels in 2024

In 2024, YouTube tops the list of video marketing platforms with a 78% effectiveness rate, making it essential for businesses to consider YouTube SEO services to enhance their visibility. Following YouTube are Facebook at 71% and Instagram at 64%. Other strong contenders include webinars (61%) and interactive videos (60%). This highlights the variety of platforms available for effective video marketing and the critical role that optimizing content through YouTube SEO services can play in achieving success.

Video Platform Used By Marketers

YouTube made $31.51 billion in worldwide ad revenue in 2023, an 8% jump from the 2022 revenue of $29.2 billion. Channel owners get a share of this revenue via the YouTube Partner Program. However, many channels have leveraged their popularity for brand building outside the platform creating additional revenue sources. Popular examples include Mr. Beast and the comedic duo Rhett and Link, using their YouTube fame to start brands like MrBeast Burger and the Mythical Society, respectively. Most brands also choose to have a presence on the platform to capitalise on its massive user base. For example, the Indian record label T-series is the most subscribed YouTube channel globally.

User of YouTube’s Competition

A Google report states that YouTube Shorts had more views from monthly logged-in users than videos on TikTok and Instagram Reels. Viewership jumped over 500 million users in two years. These YouTube competitors still vie for digital dominance, offering alternatives to the video giant.

Source – Wikipedia

How has YouTube Shorts impacted these search trends?

YouTube Shorts has significantly influenced search trends by driving demand for quick, engaging content. With users, especially younger audiences, seeking shorter, dynamic videos, searches for brief tutorials, trending challenges, and entertainment snippets have surged. Since its launch, YouTube Shorts has grown rapidly, surpassing 50 billion daily views (Business Insider). This growth has reshaped content consumption and encouraged more creators to optimize for short-form content.

For businesses and creators, Shorts offers an opportunity to tap into trending search topics, as the algorithm often favors these videos, boosting visibility. SEO strategies now focus on keywords that align with time-sensitive, short-form content, ensuring relevance in a fast-paced digital landscape.

YouTube Shorts has not only expanded user engagement but also revolutionized search behavior on the platform, making it essential for creators to adapt and capitalize on these trends for greater reach.

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Future Trends in YouTube Searches

In 2024, YouTube searches are likely to focus on short-form content, particularly YouTube Shorts, which are gaining popularity due to their quick consumption and ease of creation. With 90% of marketers using YouTube, Shorts allow creators to engage audiences effectively, often leading to increased views and subscribers.

This format not only enhances visibility but also promotes long-form videos, driving traffic back to main channels. Embracing these trends can significantly boost brand awareness and user engagement on the platform.

Conclusion

In conclusion, exploring the list of top YouTube searches unveils a dynamic digital landscape shaped by user interests and cultural nuances. From understanding YouTube SEO tools to optimize content discovery to analyzing trends driving the growth of the most subscribed YouTube channels, it’s evident that YouTube remains a cornerstone of online engagement. Across regions and platforms, from the USA to India, marketers harness its power amidst competition from alternative platforms. This wealth of data offers invaluable insights for content creators, marketers, and researchers, shaping the future of digital content consumption and audience engagement.

FAQs on Top YouTube Searches

1. What are the top YouTube searches right now?

The top YouTube searches currently are:

• ASMR with 24 million searches.
• BTS with 16.72 million searches.
• PewDiePie with 16.50 million searches.
• Billie Eilish with 13.80 million searches.
• Baby Shark with 12.11 million searches.

These searches reflect a mix of popular trends in music, entertainment, and relaxation content on YouTube.

2. How can I find the most popular videos on YouTube?

You can find popular videos by visiting YouTube’s ‘Trending’ section, which updates regularly with the top-performing videos across different categories.

3. Are YouTube search trends the same across different countries?

No, YouTube search trends vary by region. For instance, in the U.S., ‘ASMR’ and ‘trump’ are popular, whereas ‘BTS’ and ‘APT’ dominate globally. Regional preferences and cultural trends influence search behavior.

4. How do YouTube Shorts impact search trends?

YouTube Shorts have gained over 500 million active users, influencing trending search terms as users increasingly search for short-form video content alongside traditional long-form content.

5. What categories of content are the most searched on YouTube?

The most popular content categories on YouTube include music, gaming, ASMR, movies, and news. These categories consistently attract high search volume.

6. How do I optimize my YouTube content for trending searches?

To optimize your content, focus on current trending keywords, ensure your video titles, descriptions, and tags align with popular searches, and regularly update your content to reflect changing trends.

These are mind blowing stats and understanding the trends and resources are very important in today's times for you to know vs depending on marketers to tell you. 

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